How to Pitch BionicWP to Your White Label Hosting Clients

When you’re reselling BionicWP under your agency’s brand, it’s important to confidently explain the value of your hosting service. This guide gives you a list of easy-to-understand selling points to help your clients feel confident choosing your white-labeled solution.

White Label Hosting with BionicWP allows you to offer enterprise-level hosting, optimization, and support — all under your brand. You get to focus on client relationships while we handle the infrastructure, updates, and tickets behind the scenes.

Use these talking points during sales calls, in proposals, or on your website to highlight why your hosting is different (and better).

• 90+ Google PageSpeed scores (desktop) out of the box

• Custom optimization stack (JS defer, lazy load, font handling, etc.)

• Weekly proactive speed maintenance — not just one-time fixes

• Our team handles WordPress support tickets for you

• Unlimited small edits included (if enabled on the client’s plan)

• Response times that make your brand look good

• 100% uptime with built-in failover at the server, rack, and data center levels

• 3 layers of backups (site-level, platform-wide, and post-cancellation archive)

• Free malware removal and daily scans

• All support comes from your agency-branded inbox

• Clients see you as the expert — we’re invisible in the background

• You get all the credit, we do all the work

1. Save this list as a cheat sheet or add it to your CRM/email templates

2. Use it during discovery calls or onboarding emails

3. Include 2–3 key points on your pricing page or proposal templates

4. Always link value to outcomes — “Why does this matter to the client?”

Tailor the message to the client's pain point. If they’ve had slow support before, lead with our ticket system. If they’re worried about performance, lead with PageSpeed scores. Customize the story — the backend power stays the same.